North-Wales-based healthy snack bar manufacturer Wholebake is primed for its next chapter following the acquisition by Elysian Capital, as part of the latter’s purchase of parent company Healthful Holdings Group from Bridges Fund Management.
Founded in 1984, the award winning, B-Corp Company has established itself as the premier co-manufacturer of functional snacking products, supporting weight management, sports nutrition, children’s snacking, healthy indulgence, vegan friendly, digestive health and better-for-you brands alongside its own brands Bounce, NINE and Brynmor.
As well as a product development centre in Chester, Wholebake operates two BRC AA- accredited production facilities situated in Corwen and Wrexham. In total, through recent investment and growth, they now employ over 360 people from the local area.
Commenting on the purchase, Wholebake chairman Peter Unsworth said: “For the last 30 years Wholebake has worked closely with its brand partners to create great tasting and healthy snacks, and firmly established itself as a major employer in the local community.
“Simon Faithfull (CEO) and I are proud to have played our part in that journey over the last 3 years and we would like to thank Bridges Fund Management for their support during our time here. We now look forward to the next chapter in the Wholebake story with our new partners, Elysian Capital.”
Ken Terry, Partner at Elysian Capital, added: “The snack bar market is a highly attractive and growing space as consumers continue to transition away from traditional confectionery into tasty and healthier alternatives.
“Wholebake is the go-to co-manufacturer for brands and retailed own label in the UK. We have been highly impressed by the team culture and community feel Peter and Simon have fostered, and the strength and calibre of the people across the whole organisation. Elysian are very pleased to be supporting the team as they continue to grow the business’s branded and own label offerings.”
